The American Home Insurance Association has launched a new initiative designed to let homeowners know how important it is to take advantage of the many opportunities to get a home owner insurance quote and see for themselves the types of savings that are available on the open market.

“There are too many people making false economies,” said spokesperson Adam Schwartz. “Sure, times are tough and it’s hard to keep up the installments, but too many people are reducing the amount of their coverage to save dollars.”

Instead, the AHIA recommends that instead of cutting back on the amount of coverage afforded by their home insurance policies, homeowners should conduct several free home insurance searches and perform simple tasks to get better policy deals. These steps can make insurance premiums more affordable, even in tough economic times.

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