Apple conducted Press Conference on Friday where it attempted to fix the beleaguered iPhone 4G. The latest phone from Apple has been under attack for the poor signal reception that it sometimes faces. Criticism has been mounting over the weeks and Apple’s non-responsive state to those criticisms has further aggravated the problem.At the heart of the issue is Apple’s decision to place the iPhone’s antenna externally instead of internally as is normally the case in current competitor phones. The reason for this is attributed to saving space in the new design and making the phone altogether slimmer. Unfortunately, this meant that the antenna was wrapped around the phone, exactly where users gripped it. A problem emerged with this design when users covered the lower left edge of the phone because a significant drop in reception was experienced.The initial dismissal and highhandedness with which Apple handled the problem is what has irked many an iPhone user and potential iPhone user. This led to the press conference where Apple had to fight fires. Apple CEO Steve Jobs said that all existing uses of the iPhone 4G would get free protective cases. Even those who have already purchased the cases will be given a refund so that they benefit from this solution. But although he offered a fix to the problem, Jobs did not pull any punches. He expressed his displeasure at the way the glitch had been blown out of proportion. He also proceeded to demonstrate how competitor phones also had reception issues and that the iPhone was not the only one.

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